Reference case: Elevating the Guest Experience at Ellery Beach House, Stockholm
Located at the tip of Lidingö, where the urban pulse of Stockholm meets the silence of the archipelago, Ellery Beach House has established itself as a premier destination for modern retreat culture. Inspired by the aesthetic of international beach clubs, the resort is a masterclass in wellness.
When Ellery sought to expand their wellness offering, the challenge was to integrate an outdoor sauna that could withstand the operational demands of a world-class resort without compromising the visual design of the property.
"Our Soona sauna has been in very active use since day one and we have received a lot of positive feedback from our customers"
- Management, Ellery Beach House
The Requirement: Commercial Resilience Meets Aesthetics
In a hospitality environment of this quality, an outdoor sauna is a high-traffic architectural element. Ellery’s need focused on three core pillars:
Scale and Social Experience: A 6–8 person capacity designed to facilitate a luxury level atmosphere for groups and individuals
Design Fit: A silhouette that sits in dialogue with architecture and high-class pool area
Operational Efficienct: Easy to install solution and a structure capable of continuous, long-term use with minimal maintenance requirements for the hotel staff
The Soona Standard: Designed for Nordic Conditions
The choice of Soona for this project was rooted in a shared philosophy: that true luxury is found in the intersection of design and function.
Materiality and Robustness: While the materials are characterized by clean, minimalist lines, the engineering is designed for the harsh weather conditions of the North. To ensure energy efficiency and a stable heat —crucial for a commercial operator—the Soona sauna has a thick, high-grade insulation for superior heat retention. This robust construction is specifically engineered to withstand the demanding Nordic coastal conditions, ensuring the sauna remains a permanent asset for years to come.
Authentic Expertise: At the heart of the design is deep-rooted Finnish sauna expertise. We have optimized the internal volume and airflow to provide an authentic "löyly"—the soul of the sauna—ensuring that guests experience the same restorative heat found in the finest private saunas of Finland.
Execution: The Luxury of Ease
In the hospitality industry, a seamless guest experience begins with a seamless installation. One of the defining "Soona Qualities" is our Plug & Play delivery model.
The sauna was delivered to Lidingö as a fully finished, portable and relocatable outdoor sauna. This allowed for a high-precision installation with minimal effort and on-site construction haslle. By delivering a pre-assembled architectural unit, we allowed Ellery to stay focused on their guests, with the sauna ready for its first session within moments of arrival.
Delivered ready-to-use and lifted to its final placement, so customers can concentrate on the most important aspect - relaxation.
Bringing the Resort Standard Home
The Ellery Beach House installation serves as a blueprint for the modern outdoor ritual. It proves that architectural beauty, commercial durability, and energy efficiency can exist in a single, mobile form.
We bring this same "Resort Standard" to private residences across the Nordics. Whether perched on a rocky shoreline or nestled in a private garden, a Soona is a testament to Finnish sauna tradition, delivered to your door—fully assembled and ready for a decades of use.
Explore our collection and design your own sauna at soonasauna.com/collection